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Research papers

Resourcing the marketing research capability

Marketing research for me (and most users) includes the systematic analysis of all the relevant market data and most certainly includes company sales information as well as market survey findings. It follows then that the capability is one of...

Catalogue: ESOMAR Congress 1989
Author: John D. F. Martyn
September 1, 1989
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Citation

Martyn, J. D. (1989a, September 01). Resourcing the marketing research capability. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/resourcing-the-marketing-research-capability


Research papers

Changes in energy supply and use into the future

A main purpose of the paper, however, was to attempt to look beyond the recession and in this connection the author conducted his own survey among European energy experts, with a view to obtaining a better appreciation of both recent energy trends...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: John D. F. Martyn
June 15, 1984
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Citation

Martyn, J. D. (1984a, June 15). Changes in energy supply and use into the future. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/changes-in-energy-supply-and-use-into-the-future